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Home > Government > Strategic Initiatives > Strategic Plan & Citizen Survey

Strategic Plan & Citizen Survey

The City of Denton Strategic Plan is an action-oriented road map that will help the City achieve its vision. It defines who we are, where we want to go, and how we plan to get there.

The foundation for strategic planning is the five long-term key focus areas:

  • Organizational Excellence
  • Public Infrastructure
  • Economic Development
  • Safe, Livable, and Family-Friendly Community
  • Sustainability and Environmental Stewardship

The vision of Denton in 2030 is one in which we are recognized as a vibrant community of choice, and it includes opinion survey and input from citizens. Denton is characterized by its two growing state universities; its friendly, small-town character, coupled with its big-city dynamism; its commitment to sustainability; and its culture of innovation, creativity, and authenticity. Our exceptional livability; the diversity of choices available to our people in employment, lifestyle, and neighborhood settings; and our North Texas values and culture define what Denton is and what we have to offer. We have realized our vision by respecting and building on our heritage, leveraging our assets, and making wise choices in guiding sound growth and investment.

Progress toward the goals are reported in a dashboard of performance measures in the City's Quarterly Financial Reports

In April 2015, the City of Denton initiated surveys to gather opinion from citizens and the business community across a range of community issues and service areas. The survey results are a key tool to assess the progress the City makes in the implementation of the Strategic Plan.

Citizen Survey

The Citizen Survey sought to measure public opinion in eight key areas: Community Engagement; Safety; Mobility; Natural Environment (open space, greenbelts); Built Environment (buildings, neighborhoods, infrastructure); Economy; Recreation and Wellness; and Education and Enrichment. The survey provided statistically significant results that can be benchmarked against results of similar communities.

2015 Citizen Survey Executive Summary 

2015 Citizen Survey Technical Appendices

Business Survey

The Business Survey is an online survey to assess local business owners' or managers' perspectives of the community. The survey tool tracks business expectations for the coming year, identifies services and policies that would assist the success of local businesses, describes characteristics of local companies, and tracks business owners' perceptions of the quality of current services.

2015 Business Survey Executive Summary

2015 Business Survey Technical Appendices

Previous Surveys

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